Branding & Identity Systems
Logos matter. They are single symbols that can be devoured by the eye in milliseconds—and yet they speak volumes. The importance of the logo is lodged in its origin. It comes from the ancient Greek logos, which is an all-encompassing word that contains concepts like narrative, explanation and even reason.
We spawned a new breed of kids magazine, encompassing not only the specific arena of martial arts but also the more general areas of entertainment, lifestyle, and health. The ploy was to balance the specialized (martial arts) with the broader culture. The ploy worked.
"Skaaren Design was the first and only firm that really understood the vision of Kono. Cory and his team were able to create a world for kids that was fresh, energetic and cool--without the kiddie cliches or cheesiness that we had seen with other attempts at brand identity."
- HK Kim, Editor-in-Chief
We guest art directed the Holiday issue of a magazine focusing on sustainable lifestyles and do-it-yourself projects, geared towards the young and hip. If you’ve never heard of ReadyMade either you’re not young or not hip, or both, or neither, or whatever.
We redesigned a renowned business ethics magazine. New logo, new layout, new content. Not so much a make-over as a reincarnation—same soul, different body. Do you believe in reincarnation? Or is that too personal?
"What separates Skaaren Design from other elite design firms is how they engage with their clients and their approach to process. Cory and his team dig into their clients' industries, learn their markets and ultimately serve as a true partner in creating a product that both looks nice and, maybe more importantly, resonates well with the clients' own audiences and customers."
- Stefan Linssen, Publisher
Not Impossible Now Poster
There are two kinds of people in the world: those who are optimistic about the future and those who are not so optimistic. Notimpossiblenow.com is a site dedicated to the former, filtered through the lens of technology. This poster was designed to catch that optimism about the role technology plays in our lives and couple it with the organic.
To develop and design a book showing kids how to become entrepreneurs. Our guiding principle was not to talk down to kids. Useful information presented in a dynamic way, minus the condescension—we suggest all you parents and teachers out there try it some time.
“When we hired Skaaren Design to ‘re-work’ the design of our book, Kidpreneurs, we were expecting a big improvement. What we actually received was a complete overhaul that BLEW away our expectations. If there is a guy that likes to go above and beyond the call of duty in design, its definitely Cory and the team at Skaaren Design. He took our book’s design from OK to award winning!”
- Adam Toren, Author
Ethisphere - Executive Briefing
Thrills are not synonymous with corporate briefings. In this case, we matched the forward-thinkingness of the CEOs and corporate thought leaders who contributed to this briefing with equally forward-thinking design. No boring photos of people at their desks, no super-small typography that just begs not to be read—instead, something more inviting and vibrant.
Beyond Cinema Magazine
Most movies tend to be so slick and highly-polished that we often forget the grunt work and constant revision behind them. Beyond Cinema is an industry magazine dedicated to exploring the business of cinema in all its forms: scouting locations, the ins and outs of indie production, securing financing, etc. The design was inspired by the doodles and rough drafts and controlled chaos of the creative process.
Nothing speaks louder than a body of work. Resumes, references, lists of clients, degrees, diplomas, certificates—they all obviously suit certain purposes, but when it comes to design the body of work trumps all. Take a look at what we’ve done. You’ll see not only quality, but variety, versatility, and artistry, too. Above all, trust your eyes: if it looks good, it is good.