The Executive Brief
The Corner Office, Unfiltered
Client:
Corpedia
Made for:
Leaders Worth Following
OVERVIEW
Thrills are not synonymous with corporate briefings. In this case, the concept was matching the forward-thinkingness of the CEOs and corporate thought leaders who contributed to this briefing with equally forward-thinking design.
The truth is, creating a small publication solely focused on the CEO's corporate culture was considered a risk. However, the end result proved the critics wrong. The concept and design Cory developed made the project far more successful than we ever could have imagined. - Stefan Linssen, Publisher
Like many corporate endeavors, content and messaging often end up overthought, over-edited, and ultimately uninspiring. To break this cycle, start from scratch and establish a few guiding principles. First, embrace a small, non-traditional format to stand out and be approachable. Second, eliminate PR-approved photos, opting instead for art that feels raw and authentic. Finally, commission portraits from artists who have never worked in the corporate space, ensuring a fresh, unconventional perspective.
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The Executive Briefing was a custom publication created in collaboration with Corpedia and Ethisphere, designed to spotlight the evolving standards of ethical leadership in global business; the project included creative direction, art direction, design, and print production. With content and editorial by Stefan Linssen and illustrations by Tom Jellett, Allison Bruns, Stanley Chow, and William Rieser, each issue brought together thoughtful storytelling and visual clarity. Printed by RR Donnelley in California, the publication was polybagged with every issue of Ethisphere magazine, reaching an audience deeply invested in corporate integrity.