Resketch

Reclaim. Reuse. Rethink.

Client:

Resketch

Made for:

Creatives Who Care

OVERVIEW

Resketch is a creative lifestyle brand that bridges creativity and sustainability by building products from rescued and reclaimed materials. The concept is simple: use the paper we have already made before it enters the waste stream. Through relationships with the creative community, architecture firms, printers, schools, and national and local businesses, Resketch rescues 8-10 tons of unwanted and unused paper each year. That paper is then curated, sorted, and transformed through pure creative alchemy into notebooks, journals, sketchbooks, and other paper products made from a wide variety of rescued and reclaimed paper and stock types.

Creating an entire brand out of leftover spare parts is no easy task. What Cory has done with the redesign of Resketch is nothing short of spectacular. - Shawn Smith, Founder, Resketch

The goal was to create a high-end brand that didn't overemphasize the products' reclaimed nature, instead focusing on seamlessly merging creativity and sustainability. The aim was to celebrate sustainability without apology, crafting a line of products that appeals to everyone - from the CEO of a Fortune 500 company to a crafty soccer mom - while ensuring inclusivity without compromising sophistication or quality.

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Resketch is a sustainability-driven brand focused on creativity and paper products. The project included rebranding, product design, editorial voice, website design, and internal company systems. Resketch has been featured in publications such as Wired, Design & Paper, Phoenix Magazine, Elevate AZ, The Obsessor, Core77, and Colossal. Products are sold online, in retail stores, and through custom and wholesale programs in the United States and internationally.