Not Impossible Now
Wired for Good
Client:
Not Impossible Now
Made for:
Stubborn Optimists
OVERVIEW
There are two kinds of people in the world: those who are optimistic about the future and those who are not so optimistic. Not Impossible Now is an organization dedicated to the former. This concept was filtered through the lens of technology. It was designed to capture optimism about technology’s role in our lives and to couple it with the organic.
Doing a lot with a little is its own kind of superpower. Cory has a deep understanding of design and can manipulate the elements needed to fill a frame without overcrowding or overpowering the message. - Elliot V. Kotek, Editor-in-Chief, Not Impossible Now
The goal was to create a simple poster design that felt innovative yet human, reflecting the intersection of cutting-edge tech and meaningful human impact. The visual elements aim to strike a balance between warmth and approachability. Yet, every detail, from typography to color palette, was chosen to evoke both sophistication and sincerity. Ultimately, the poster serves as a reminder that when used with purpose, technology can drive progress and connect us in deeply human ways.
+
Non-profit work is vital to creating positive change, and graphic design can be a powerful tool for achieving it. Not Impossible Now is one example where thoughtful design made a measurable impact. While non-profit projects can pose creative challenges due to limited resources, the results can be significant when approached with purpose and care. A simple request - to design a poster that would attract attention at a trade show booth - led to a 15% increase in foot traffic and helped raise awareness of the organization’s mission. This highlights how intentional creative work can meaningfully advance conversations and causes, even on a small scale.