Logo Design
Well Branded, and Signed Language
Client:
Various
Made for:
Brands with Something to Say
OVERVIEW
Logos matter. They are simple little symbols that can be devoured by the eye in milliseconds, yet they speak volumes. Their importance stems from their birthplace - ancient Greece. The word logos is an all-encompassing term that encompasses concepts like narrative, explanation, and even reason. If a picture is worth a thousand words, a properly designed and researched logo can and should contain multitudes.
Cory is a consummate creative professional. His process is bulletproof, and his identity and design solutions are impeccable. - Paul Howalt
No matter how the design problem manifests itself, storytelling is the foundation of effective design. This is especially true in the creation of logos and identity systems, where every detail contributes to a visual narrative. A logo is often the first interaction someone has with a brand, and it must convey a story that resonates instantly. The goal is to always design a logo that is monolithic and timeless in its solution, something so simple that nothing can be added or taken away without destroying that communication.
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Above: Bolt 22, a marketing services company offering 22 unique "bolt-on" services. Alt Thirty Six, a credit card processing company built for the cryptocurrency age. PowaBunga, a crowd-funded shopping community. The Dignified Devil, an online culture destination for men exploring fashion, gadgets, politics, and the finer aspects of a distinguished life. Triage, a design and marketing firm built to quickly assess a company's needs and deliver the cure. Kono Magazine, a lifestyle magazine for kids. Resketch, a sustainability company creating paper tools for the creative community. Maitland Primrose, a publishing company. Miro, a Swiss watch company built for precision and accuracy. AAM, a homeowners association management company. Hyper Martial Arts, a lifestyle brand built to unify the martial arts industry.